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BOUTIQUES ASIA

Applications for Boutiques Asia: The Bangkok Edition 2026

Boutiques Asia marks an exciting new chapter for our community as we bring the spirit of Boutiques Singapore to the region.

Boutiques Asia is brought to you by the same team behind our signature Singapore events, with the same standards of curation, community-first ethos, and operational excellence.

Boutiques Asia: The Bangkok Edition 2026 takes place at the award-winning ICONSIAM, a world-class destination for culture and creativity. Chosen for its premium positioning and strong tourist footfall, ICONSIAM offers an ideal location for brands to connect with a dynamic mix of local tastemakers and international visitors.

On top of the opportunity to more widely and deeply connect with customers, brands are also exposed to trade organisations and retail buyers.

Wed, 22 July 2026
Vendor set-up

Thu, 23 July 2026
B2B Mixer and Trade Preview; Private Media and VIP Preview

Fri-Sun, 24-26 July 2026
Public event

Sun, 26 July 2026
Vendor tear-down

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KEY HIGHLIGHTS

What's included

Brand visibility

A mega PR and marketing push across Singapore, the region, and Bangkok to maximise visibility for brands.

Media opportunities

Targeted media exposure through a dedicated Media Preview with leading journalists and KOLs.

Trade opportunities

Expanded B2B opportunities, including a new networking mixer and a dedicated Trade Preview to connect you with buyers and partners.

Logistics support

End-to-end logistics support via a logistics partner to manage shipment of stock to ICONSIAM and back to your home country after the event.

Production support

Streamlined set-up support via an experienced production partner, including assistance with backdrops, clothing racks, mannequins, and furniture rental.

For Singapore-based SMEs only

Additional pre-event preparation to help boost logistics and export readiness.

Boutiques Asia is designed for brands ready to explore new markets. We offer an opportunity to grow brand visibility, build exposure, and establish long-term connections without the high overheads of going it alone.

Details

Application categories

Retail
  • Women’s and men’s fashion
  • Jewellery
  • Fashion accessories (footwear, bags)
  • Beauty products
  • Lifestyle products & stationery
  • Home decor
  • Design & art
  • Children’s fashion
  • Children’s toys
  • Children’s decor
F&B
  • Pre-packaged food
  • Artisanal snacks
  • Alcoholic and non-alcoholic beverages
For Bangkok-based brands (in addition to the above)
  • Ready-to-serve food
  • Ready-to-serve drinks, including alcoholic and non-alcoholic options
How to apply

Application process

Overview

Application to our events are through this website only — Boutiques does not accept applications through email, DMs, or other platforms.

There are four steps to our application process: account creation; brand profile; event selection; and brand application. Application and account creation are free of charge.

We are strictly curated

As Boutiques Asia requires cross-border logistics, we recommend brands joining us outside of Bangkok to apply before 31 December 2025.

Have the following ready

  • Information of your brand and collections
  • Images of your products
  • Images of previous event and/or store displays that illustrate your brand’s visual merchandising. Wide, layout images are preferred to close-up shots
  • Information of potential exclusive launches at the event, if any

We look for brands with

  • Original, creative, quality design
  • A strong brand story with socially responsible practices
  • Professional images of products that are ready for sale at the scale of Boutiques
  • A clear vision of your brand’s visual merchandising
  • Products that satisfy a niche market
  • New collections launching exclusively at Boutiques
Limited time offer

Apply early and enjoy these perks

Additional savings

Exclusive early bird savings of up to SGD800, upon successful curation by our team.
Priority access

Priority access to discounted accommodation packages, available in limited numbers and for early applications only.
Time for permits

Some products may require import permits in compliance with Bangkok's regulations. These permits can take time to obtain, and we strongly encourage early application so our team can guide successful applications through the necessary steps. Products that commonly require permits:

  • Skincare, beauty and wellness products
  • Items for consumption or to be applied on the body
  • Children's and baby products (sans apparel)
  • Products with alcohol or batteries
  • Products made with wood
  • F&B items
  • Exotic leather goods

Kindly note this list is non-exhaustive.
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FAQ

Which event is right for me?

Boutiques Singapore

Audience
Singapore shoppers and tourists

Market fit
Grow brand awareness within Singapore with a strong and engaged core audience

Composition
85% Singapore-based brands; 15% international brands

Best for
Independent designers based in Singapore looking to connect more deeply with customers and meet new ones, and international brands that are ready to enter the Singapore market

Boutiques Asia

Audience
Bangkok-based buyers and distributors, shoppers, and international tourists

Market fit
Explore Thai and ASEAN markets

Composition
70% international brands; 30% Thai brands

Best for
Brands not based in Thailand that are established in your home country and ready to reach new markets, and Thai brands that want to make more international connections

All Boutiques events

Best for
Brands that are looking to grow regionally while establishing a firm presence in Singapore, and have the ability to manage multiple shipping streams and simultaneous timelines.

Read about Boutiques Singapore here.

Read about Boutiques Asia here.

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We're here to help

Frequently asked questions

APPLYING

I have not showcased at any Boutiques events before. Can I apply for Boutiques Asia?

Yes, prior participation in other Boutiques events is not necessary for participation in Boutiques Asia.
Must my business be based in Singapore to be a part of Boutiques Asia?

No, Boutiques Asia is open to all Bangkok-based and international brands that want to reach new customers.

APPLIED

When will I hear back about my application?

You will receive an email notification about your application status by 28 February 2026.
I have been waitlisted. What does this mean?

Brands on the waitlist are given priority if a confirmed vendor has to pull out at the last minute. If you have been placed on the list, you will only be contacted should your brand be deemed a suitable fit to fill that specific vacancy.

Note that being placed on the waiting list does not guarantee you will be showing at the next edition and you will not be contacted if there are no suitable vacancies.
How big is a space at Boutiques Asia?

We offer a range of sizes. The smallest available size is 2m wide by 2.5m deep.
How much is rental at Boutiques Asia?

Pricing and event registration details will be made available to you upon successful application only.

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