Boutique Fairs Singapore

The Community

The Boutiques community is a big, growing family. We take pride in fostering community dialogue: between brands; between visitors and designers; between industry stakeholders and entrepreneurs.

Get to know some of our designers and small business owners and their stories a little better — make sure to follow us on Instagram and Facebook for the latest community conversations.

Ho Su Mei

You may have stumbled upon SeaApple at our previous editions — their charming, whimsical prints crafted in timeless silhouettes always have us wishing they made an adult range! Just like her designs, Su Mei of Sea Apple is bubbly and warm, often showing a penchant for nostalgia.

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The Beginning

“Sea Apple began with a simple idea to provide well designed clothing for children with original prints that tell a story. We wanted to explore ideas that would not traditionally be associated with childrenswear, and create a label that pays as much attention to the mood, motivation and thinking behind a print, as much as the actual garments.”

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On Choosing Childrenswear

“Entrepreneurship was indeed something I always felt drawn to. I only gained the courage to do something about it when I was in business school and met many individuals there who started their own things, or were in the midst of launching. It was an exciting time with a very entrepreneurial vibe. I didn’t know at the time I would go into fashion, just that it would be something design oriented.

I eventually gravitated to children’s clothing (despite not being a mum at the time!) because I loved the innocence and endless possibilities that (I felt) were associated with designing for children. Also, I found that working in fashion had a hands-on and tactile element to it that appealed to me.”

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Juggling Motherhood & Entrepreneurship

“Don’t try to be everything to everyone at once.

I find that I’m at my best when I compartmentalise my day and set aside fixed periods to really concentrate at work, or to be present with my family.”

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Why Organic Cotton?

“Organic cotton isn’t grown with the chemicals and pesticides that are used in commercial cotton.

Not only is this better for the environment because of better soil and water management, but you get a fibre that isn’t laden with chemicals that can potentially cause allergies.

And this is important to us, because our products are going to be next to babies’ and children’s skin.”