The Community

The Boutiques community is a big, growing family. We take pride in fostering community dialogue: between brands; between visitors and designers; between industry stakeholders and entrepreneurs.

Get to know some of our designers and small business owners and their stories a little better — make sure to follow us on Instagram and Facebook for the latest community conversations.

Simone Irani

Simone Irani, designer and founder of her namesake label, is a free-spirited soul who loves anything bright and colourful. Best known for her line of breezy resortwear staples made from beautiful saris, Simone actually began her label without a background in fashion.

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The Beginning

“I’ve always been designing from my teens. I’ve always been making stuff for myself. When I was a lawyer and started doing it, people started asking, when are you gonna make more stuff? It kind of started like that. I didn’t enjoy corporate, I didn’t enjoy law.

So I quit… This was a hobby that grew and became a business. I started doing little exhibitions with only close friends, doing home sales, and it just grew.”

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Her Creative Process

“There’s inspiration in everything and everywhere. If you are a creative person, you’ll get inspired by anything — by travel, architecture, film, art, or anything really. It’s a certain spirit and feel that you want in your design. It’s a certain experience that you want people to have.

For me, I go through thousands of saris to pick the interesting ones, and I get inspired just by looking at them. I look at the print and the fabric; then, I think about what design and style would suit the materials.”

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On Entrepreneurship

“When you’re running your own business, you’re constantly learning and growing. Every day, there’s something new thrown at you. I don’t have the skill set nor experience to deal with everything, but I just have to figure it out. It’s also about knowing when and who to ask for help.”

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On Upcycling

“The idea for these tassels came whenI saw big bags of (fabric) scraps in the factory. I asked them what they were going to do with it and they said, ‘Oh, we’re just going to throw them out.’ So I said, ‘No, no, we have to use it for something!’ Now we put these tassels on our tops, pants, skirts, necklaces, and even earrings.”